Goodbye forever to Saab (hello, Nevs). New cars can not use historical Swedish brand
The Saab saga took us very entertained between 2011 and 2014, more or less. The Swedish firm went bankrupt, sought new owner, ended in mysterious hands that were eventually to be Chinese, It was converted into Nevs but he kept the Saab name but not the tap presiding the original emblem.
Here we had been, in broad strokes, celebrating the return to work in Trollhättan and seeing the first vehicle left the line. And today National Electric Vehicle Sweden It has confirmed that cars leaving the factory will make under the brand Nevs. Farewell to Saab as a brand, so.
A full acquisition of ups and downs
From the beginning it was that the change of hands of Saab was far from an operation to Jaguar Land Rover, Volvo or to the Aston Martin. Much more rugged than those, and with a far more uncertain future than could intuit the end in the hands of groups like Tata Motors consolidated or Geely, or held by investors as Investindustrial.
A series of comings and goings seasoned with rumors of all cut, added to the dispute over the rights to use trademarks and original logos, are at the origin of the decision announced today. When Saab went bankrupt in 2011, these rights were divided among the creditors of Saab and Scania. He soon learned that Scania would not yield the emblem tap, although Nevs always able to exploit the rights to the Saab name.The first model Nevs could go out in 2018, but not with the Saab name. This is all an emotional blow to the saabistas, who have a great passion for the Swedish car brand.
In 2014, however, that changed. Liquidity problems that crossed the new company led to Nevs ran out the possibility of using the historic Swedish brand. Despite all the ups and downs, the company has said they will continue with plans to move forward with its renowned electric car based on the Saab 9-3.
According to these plans, the production of this model would start in about a year to reach the market in 2018. His main shopping destination would be, not surprisingly, China. Where the pressure for electrical quality can be a good boost for Nevs. In addition, the new firm highlights something we already knew: it manufactured in China as well.
In fact, the idea is that the first units will serve China from headquarters in Trollhättan, but later, the Asian factory at full capacity must supply its own market, while the Swedish basic supply vehicles to other markets, mainly in Europe.
9-3 electrical heir will not be alone. Nevs speaks of four models based on Poenix platform that Saab was developing before breaking. The composition range we will sound relatively family: three SUV and a sports sedan fastback. Where they go, they succeed.
Nevs respect the Saab heritage
Nevs president, Mattias Bergman, he wanted to dramatize this movement manufacturer with a statement entitled A new chapter. In it, Bergman is committed to maintaining the quality standards of the now defunct Saab:
"Based on our heritage of automobile manufacturing, we will continue putting the focus on quality and craftsmanship solutions, focused on people, but we will add a new dimension to our business through our partnerships and collaborations. In doing so, we will leave the Saab brand and come out with a new identity that will support our large and increasingly important vision to shape mobility towards a more sustainable future.Saab prototype 92001, Ursaab (1946)
As for the basis of their heritage automobile manufacturing, it is recalled that Saab's history dates back to 1937, when Svenska Aeroplan AB's began in Trollhättan as a merger of Svenska Aero AB (SAAB) and vasja. And yes, they began making aircraft. It was not until 1949 that begin manufacturing the first production model, the Saab 92, based on the prototype Ursaab, introduced three years earlier. Saab some historical pieces were auctioned in 2012 because of the financial problems of the company.Saab 92 (1949)
60s served to consolidate the platform Saab model 92, to achieve the Saab 96, a major milestone: start exporting. In the 70s, under the partnership between Saab and Scania, the range allowed 99 Saab grow and alliance with Fiat. Already in the 90s, Saab Automobile AB, owned by General Motors and Investor AB, changed its line to the family of models that made up the range again we may sound.Saab 9-5 (1997)
And from 2000 onwards, in the hands of General Motors first, and Spyker just before going bankrupt, models grew in every way to a modern, full of high quality details catalog. That is the legacy that must recover now Nevs.Saab 9-5 Aero Sedan (2010)
To achieve this, it will have multiple partnerships and collaborations. For example, there are agreements with firms from Turkey, China and Japan, who will provide components and technology for the new line of electrical product becomes an assimilable reality as to which for six decades captivated the acolytes of the firm Swedish original.
If anything has taught us the already lengthy process of reinventing Saab, this story is that movements occur in a way that does not always seem to have been choreographed in detail. Therefore, it will be worth staying alert to what may happen in the future. At the moment, what does seem clear is that Saab as a brand has disappeared from the map. Rest in peace.